When it comes to social media marketing, is your company in the game? Social media sites are a huge way for companies to connect with their customers, put out free marketing, and gain a larger digital presence. Studies have shown that social media presence drives up not only traffic to company sites but purchases of their goods and services as well. Here are the top 10 reasons why your company needs to be on Facebook!
1. Facebook has 400 Million Global Users
Want to reach a vast audience? Facebook is the place to go. If this social media site were a country, it would be the 3rd largest in the world.
2. 55 Minutes Per Day
That’s the amount of time that the average user spends on the site. That’s a lot of time compared to other sites. Take advantage of the amount of time spent browsing and get on Facebook!
3. 100 Million Users in the United States
Considering that there are about 300 million people in the United States, 100 million users is a lot! If you’re an American-based business, your company can take advantage of a huge home base in their marketing.
4. Facebook Connect
80,000 sites use Facebook Connect. Sites are making social media more portable because Facebook Connect allows companies to connect with users and Yahoo! and MySpace are rolling out new Facebook integrations because of the feature’s success.
5. The Average User Has 130 Friends
For every user you interact or friend, you’ll be saturated into the market and pop up on others’ feeds!
6. FB Fan Box
This Connect tool lets you enable your visitors, Youtube watchers, or email recipients become a fan of your company without ever visiting the site!
7. Get Your Pages Liked and Gain Exposure
The average user on this site likes 4 new pages a month, so put your company out there, get likes, and gain that exposure! Having a strong social media presence online will grow your brand.
8. A Customized News Feed
An updated feed means that if you interact with your customers or potential customers, you’re more likely to pop up in their customized news feed. Get rewarded for your interaction with customers and keep posting engaging content, and you’ll see your company numbers grow.
9. Real Time Search
Content is available publicly through Facebook unless denied through privacy settings. This is going to have a huge impact on management since a negative status update may temporarily show up on Google search results for your company. Stay on top of this feature by engaging positively on Facebook. Real time search will help you stay on top of your image.
Facebook marketing has results, or no company would be on there. Consider that and start searching the numbers on social media marketing— you’ll start seeing how beneficial this type of marketing can be.
Social media sites are huge in the game today, and Facebook can be the perfect place to get your company’s marketing up into the air. The size of the site alone and the amount of daily users is a huge incentive to get involved. Brands are seeing the benefits of getting involved in the market and jumping on board. Is your company taking advantage of Facebook? If not, it may be time to consider creating an account. Meet the people, gain exposure, and be more successful than ever!